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Create and Manage Campaigns

All 10DLC traffic must be registered with The Campaign Registry. This guide will break down how to use TCR to set up a Brand entity, a Campaign underneath that brand, and how to link these registrations to Telgorithm

Create a Brand in TCR

A Brand refers to a company that wishes to send messages to their recipients. Each of your users can be thought of as a Brand within the TCR ecosystem. A Brand can be created in TCR via this interface. You will need to collect the business details of your user, including:

  • Legal Company Name

  • DBA name (if different than above)

  • Tax ID or EIN

  • Company Address

  • Company Web presence

  • Brand Contact Details

TCR performs an automated Brand verification upon submission. Typically a Brand will get verified within the same business day

Note that an online presence or website is required for 10DLC messaging. For a small business, social media presence can suffice.

Create a Campaign under a Brand

A Campaign is the specific reason for which a company is contacting end users. Use cases can be things like sending 2FA codes, notifying users about account updates, or sending promotional offers to customers. A Campaign can be registered under multiple use cases, or multiple Campaigns can be created for different use cases of the business. Create a campaign here. The Campaign Registry structures submissions as follows:

Use Case Selection

  1. Select the associated Brand

  2. Select the messaging channel

  3. Select the Use Case(s) for the campaign

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    Different vetting rules apply to different Use Cases. Marketing Campaigns require express written consent from end users before they can be contacted. Special Use Cases are not recommended for most users, so contact us at support@telgorithm.com before registering one.

Carrier Terms

  1. By default all carriers are selected. Make note of certain MNO limits; T-Mobile and AT&T place throughput limits on outbound messaging. Telgorithm automatically tracks these limits and queues messages via our Smart Queuing feature

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Campaign Details

  1. Campaign Description: This field should be a general summary of the messaging that will fall under this campaign

  2. Call to Action / Message Flow: In detail, describe how the end user opts in to receive messages, how they are presented with required SMS disclosures, and what messages they can expect to receive from the sender

    It is required that this section demonstrates the full opt-in process for messaging. Acceptable opt-in can look like a webform, a verbal opt-in script, a inbound START code, etc.

  3. Terms and Conditions Link: The Brand's Terms and Conditions URL

  4. Privacy Policy Link: The Brand's Privacy Policy URL

  5. Sample Messages: Include at least two examples of messages that this Campaign will be sending

  6. Campaign Attributes: This section covers certain required actions and optional features

    1. Subscriber Opt-In: Select Y - specify an opt-in keyword (START). Fill in a message that will be sent when a user opts in.

    2. Subscriber Opt-Out: Select Y - STOP is the required keyword. Fill in the message that will be sent when a user opts out.

    3. Subscriber Help: Select Y - HELP is the required keyword. Fill in the HELP message, and include a support contact

    4. Number Pooling: Only select this for special cases where the campaign will require more than 50 phone numbers

    5. Direct Lending or Loan Arrangement: Only select this for financial institutions offering directing lending services

    6. Embedded Link: Select Y if the sender has a website or private link shortener they will use in messaging. Public link shorteners like bit.ly are not allowed over the 10DLC channel

    7. Embedded Phone Number: Select Y if the sender will be sending phone contacts in messaging

    8. Age-Gated Content: Only select Y if the campaign will send content that requires a robust age-gate (e.g. liquor, SHAFT, etc)

    9. Terms & Conditions: Select Y. Note that Affiliate Marketing is strictly disallowed on the 10DLC channel

  7. Other Responsible Parties: Select Telgorithm as your Connectivity Provider, and No Reseller

    By electing Telgorithm as the CNP, we can automatically retrieve the submission and work with the DCA to get it vetted. Make sure to complete this step to finalize campaign registration

    Once a campaign has been submitted, it can take up to 2 business days for our upstream partners to verify the information provided. You can monitor the status of the application in TCR's portal or in the Telgorithm dashboard. When the campaign is fully verified, you can attach a number to it and start sending messages. For information on how to provision and attach phone numbers, see our guide here: Provisioning Phone Numbers